Experts panel

This article has been written and edited by
– Artur Perrella Glukhovskyy: SEO & content specialist
– Jairo Guerrero: Marketing and SEO Strategist

The field experts listed below have reviewed the content and provided invaluable input:

Verneri Brander

Holistic email marketing for 6 & 7 fig e-com brands | CEO at GrowthTrigger

 

We have tested and used all of these tools with our clients (or for ourselves). We are giving away the main insights about each tool/platform to help you make a choice based on experience.

Ready? Let’s go!

12 Best Email Marketing Software for eCommerce Of 2024

Finding reliable, results-oriented email software can be complicated.

You spend all your time searching for the best vendor, researching pricing plans, trying to find the one with detailed sales reporting, an easy email content editor, and good email automation.

Then you decide to test what you think is the best email marketing software. And… the problems start.

– A limited free plan with weak or no automation.

– Every additional feature has to be paid for.

– Poor customer service that makes you seriously question whether you’ve chosen the right email marketing platform.

On the other side, you know that you must invest in email marketing to grow your eCommerce.

Why is that?

Because email marketing is an important marketing channel for growing your eCommerce business, and it is only going to get more important.

The number of global email users will reach 4.26 billion in 2022 and is expected to grow to 4.73 billion by 2026 (Statista, 2022).

The potential of email marketing will grow, but e-commerce like yours need to choose the right email platform to benefit from this trend.

There are many alternative email marketing software out there. But you don’t know which one will give the best ROI to your e-commerce.

So we’ve used our 8 years of experience to create this list of the top ecommerce email marketing software. You just need to read for a few minutes and the solution will be there.

In this blog post, we want to help you choose the right email marketing software so you don’t have to spend hours researching.

We’ll cover 12 alternatives that will help ecommerce business owners like you.

So, let’s pick the best!

What is our process to choose the best email marketing software for eCommerce?

To get the best email marketing tools we asked the experts.

Verneri Brander on email marketing tools:

“Key aspects of email marketing tools are user-friendliness, automation, integrations and analytics”

In building this list of the best email marketing platforms, we made to great effort to ensure that our recommendations are both reliable and truly useful to you. Here’s a look at our selection process (checked with our expert panel):

• Feature Evaluation: We considered the essential features that a business like yours needs for effective email marketing. Our main goal? To find software that offers a balance of advanced features and ease of use for both newbies and experienced marketers. Key features we look at:
  • Automation
  • Integrations
  • Analytics
  • AI Technology
  • A/B Testing
• User feedback and community insights: That’s a must. We considered feedback from the user community, including reviews, forums, and social media discussions. Why would we do that? Because our goal is to recommend software that not only meets the technical requirements, but is also well-received by its users.
• Customer Support: It could be the coolest email marketing tool in the world, but if it lacks customer support, it’s a big problem for your business. This is a key factor in our selection process.

Ready to read our best selection?

The Best Email Marketing platforms for eCommerce

Reloadify

Want to boost your eCommerce content marketing with email? Reloadify is the email marketing software you may need. This email marketing tool takes automation to the next level and allows you to run the best email campaigns for your eCommerce.

✅ Top benefits of Reloadify

We have used Reloadify for clients in LightSpeed eCommerce but it can easily connect with any ecommerce platform such as Shopify, WooCommerce, Magento (now Adobe Ecommerce), etc. It works like a charm, all the data from your webshop customers connect directly with Reloadify. It allows you to use your customer data to create audience segments and automate emails.

For example, after a purchase you might want to send a “Review product” email. We usually had 5%-8% reaction rates to our email campaigns, meaning that people either made a purchase or let a review behind. In Reloadify there are many email automations such as selling alternatives or personalized newsletters.

More Reloadify benefits:

More Reloadify benefits:

• User-friendly interface: We appreciate Reloadify’s intuitive design, which makes it easy to navigate and use, even for those with limited technical experience. In fact you do not need to do any coding to create email templates with Reloadify.
• Personalization emails: It offers features that allow you to personalize email campaigns, potentially leading to higher engagement rates. That’s nice!
• E-commerce focus: It’s designed specifically to meet the needs of eCommerce, offering features like customer segmentation with data directly from your customers and order history.
• A/B testing: You can send for example different layouts, subjects, or pre-preheaders to understand which one works better. You can select the success metrics you want.
• Personalized product recommendations: using customer data and machine learning Reloadify can identify what products will fit your audience to increase cross selling.
• In-depth Analytics: with not only open/click rates but with a full history of the customers activity in the shop and with your emails.
• High customization layouts: you can make every mail adjustable for your customers. Get to show content to the dynamic public, or don’t show the content at all.

⚠️ Cons of Reloadify

• SMS Marketing not available yet: if you want to send notifications to your opt-in customers via SMS you might need to wait until Relodify launches the features later in 2024.
• Mobile push is not available (yet).

Pricing

Reloadify starts at 29,- EUR/m and varies based on the amount of emails you send per month.

Check below a pricing overview of Reloadify:

 

MailerLite

Simplicity, power, and affordability (you have a free plan). These are 3 of the main characteristics of this email marketing tool. What you’ll get is a tool to optimize your email marketing without requiring too much technical knowledge or resources. Not bad, right?

✅ Pros of MailerLite

• Easy design and user experience: MailerLite is known for its clean, user-friendly interface that makes email marketing accessible no matter what knowledge you have. From creating campaigns to analyzing results, everything should be pretty easy for your business thanks to their drag-and-drop.
• Pricing: MailerLite is especially attractive if you’re a growing business looking to maximize your marketing budget. Why is it so? Because you have a free plan for up to 1k subscribers or 12k emails. It includes a drag-and-drop editor, and email automation (two features that are not given by some paid tools either!).
• Good features for engagement: MailerLite offers advanced features such as email automation tools (super intuitive to build an automation flow), segmentation, and personalization. But you can build also landing pages, a website, and pop-ups.
• Reporting: Everything you need is here. Geolocation, link-activity, Shopify, and Woocommerce tracking.
• High deliverability: With the highest deliverability rate on the market (95.41%, Source: “emailtooltester.com“), you get the best email campaign delivery you can get today.

⚠️ Cons of MailerLite

• Customization: The possibilities to customize your email templates are pretty limited compared with other software in this list.
• Depth of advanced features: MailerLite is pretty good in user experience and basic email marketing tools. And we agree on this. But if you’re an eCommerce business with advanced needs, such as automation based on the specific pages a user visits or dynamic content customization based on data points, you might find the platform’s offerings a bit limited.

Pricing

MailerLite has a freemium subscription model, with pro features starting at 18,- USD/m.

Check below a pricing overview of MailerLite.

 

MailChimp

MailChimp has been around for quite a bit and also this time is on the list. Why did we decide to place it here? Because of its good range of features that suit both if you are a small startup and or larger business. 

Its easy-to-use interface, detailed analytics, and automation tools make email marketing software like MailChimp a great choice that simplifies your efforts.

The prices? It’s quite high considering the features that are included in each stage. Here’s a quick overview.

✅ Pros of MailChimp:

• Free Plan: You can send up to 10000 emails per month to up to 2000 contacts.
• Ease of use: MailChimp’s straightforward design ensures that anyone, from beginners to experienced marketers, can easily create, launch, and track email campaigns.
• Good Automation: The platform offers personalized automation, ensuring messages are timely and relevant.
• Reporting: Plenty of information and it’s quite easy to read (open and click rate, eCommerce stats, tips to optimize your emails, and geolocation data).
• Wide range of integrations: MailChimp integrates with a variety of e-commerce platforms and CRM systems, making it a flexible tool that fits into your marketing strategy.

⚠️ Cons of MailChimp:

• Rising costs: As your mailing list grows, so does the price of using MailChimp, which may not be ideal if you have a business with tighter budgets. Plus, for a 5000 mailing list, the Essential pack for 75$ does not have some key features like “Automated Customer Journeys”. That’s a pity!
• Free templates: They’re quite outdated.
• Customer support: The free plan has support only for the first 30 days.
• Some features are difficult to find: While some features are there, others may take a few more clicks to be found in the submenus.

Pricing

If we consider a list of 2500 contacts, the monthly prices are $0, $45, $60, and $350. But I suggest you check the pricing page to adjust it based on your needs.

 

Klaviyo 

Klaviyo stands out for its strong connection to online retail, enabling you to develop relatively good personalized email campaigns. The templates are also impressive, and the software offers a seamless user experience for all levels of expertise.

✅ Pros of Klaviyo:

• Data-Driven Insights: Klaviyo is very good at leveraging your business data to tailor emails that speak directly to your customers’ interests and behaviors, making each campaign much more effective.
• E-commerce Integration: Tight integration with eCommerce platforms means you can easily automate personalized suggestions, cart abandonment emails, and more, directly impacting your sales and customer retention.
• Advanced Features: The one to be mentioned is the dynamic product recommendation. A very nice thing to have!
• User Accessibility: Klaviyo’s interface is designed to be user-friendly, allowing you to quickly set up and launch campaigns without having to dig through complex settings.
• Interesting email templates: If you want to give an extra professional look to your email campaigns, Klaviyo could be the way to go.
• A/B Testing: Do you want to test different setups playing with subject line and content? Klaviyo lets you do that. That’s a great feature.

 

⚠️ Cons of Klaviyo:

• Pricing Model: It’s pretty expensive considering this tool positions itself in the high-end of email marketing tools. But not as expensive as others on this list.
• Customer Support: The free plan provides customer support for the first 60 days only.
• Automation: It’s pretty basic with just a couple of triggers. Some alternatives can do better.

Pricing

The prices start from 0$ and go up to 2300$ and beyond.

You can adjust based on your needs. Here’s the whole pricing.

 

ActiveCampaign

Need a combination of email marketing, automation, and CRM tools? ActiveCampaign has it all! It’s a great fit for businesses looking to create more personalized and effective customer interactions.

A crucial thing in a highly competitive age like ours.

✅ Pros of ActiveCampaign:

• Very advanced Marketing Automation: ActiveCampaign has advanced marketing automation workflows. These aren’t just for emails. They let you set up complex sequences based on what your users do, what they like, and other important details.
• Built-in CRM: ActiveCampaign includes CRM features to help you manage your email marketing campaigns and customer management, giving you a complete picture of your customer engagement. 
• Targeted Segmentation: Allows for precise audience segmentation and personalized messaging, resulting in better engagement and stronger customer relationships (CRM capabilities).
• A lot of cool templates: Yes, you have over 250 of them ready to be customized in a ton of different ways.
• Reporting: You have a comprehensive set of data, from geolocation to user activity and device used.
• Ecommerce Integrations: ActiveCampaign integrates pretty well with popular eCommerce platforms like Shopify, and WooCommerce.
• Powerful customer service: From very fast and kind live chat support to 1-1 live support. The service is very complete.
• Deliverability: Simply the highest on the market (93.4%, Source: emailtooltester.com)!

⚠️ ActiveCampaign Cons:

• Learning curve: It has many features, and understanding them all can take some time. It’s packed with powerful tools that require some learning to use effectively.
• Cost Considerations: A bit pricier than other options on this list. As you add more contacts (let’s say 5000) or need more features, the price of ActiveCampaign goes up quickly.
• Dynamic product recommendations are missing: Which is a bummer, considering other tools on this list offer this feature.

Pricing

For businesses with 2500 contacts, monthly pricing is $49, $99, $209, and $379. Take a look at the whole pricing list to have a better view of this email marketing platform.

 

GetResponse

GetResponse is best known for its rich feature set. It helps create email campaigns that engage audiences and drive conversions in a pretty effective way. 

✅ Pros of GetResponse:

• Broad marketing solutions: GetResponse serves as a one-stop shop for your digital marketing needs removing the need for multiple platforms.
• Easy-to-use design: This email marketing platform is known for its intuitive interface, making it accessible to marketers of all levels to quickly create, launch, and analyze their email campaigns.
• Advanced Automation and Segmentation: GetResponse is good at providing detailed segmentation options and automation. This allows you personalized and timely communication with your audience based on their interactions and behaviors.

⚠️ Cons of GetResponse

• Limitations for advanced users: While it’s packed with features, if you’re a highly specialized or advanced email marketer, you may find some features lacking compared to other tools (automation starts with the Plus plan, which isn’t the cheapest).
• Scaling costs: It’s not cheap considering its lack of advanced features. And as usual, GetResponse’s prices increase as your list grows. This is the way (Mando said once)!
• Deliverability: Is not the highest on the market (87.88%, Source: emailtooltester.com)

Pricing

GetResponse got a 30-day free trial. For a business with 2500 contacts, monthly prices are $29, $69, $139, and $1099.

 

Hubspot

Here we’re talking about a behemoth. An optimized one and a relatively good one! 

HubSpot is not just an email marketing software, but a complete marketing, sales, and service hub that fits seamlessly with your email marketing efforts (and can even be used as your website CMS). 

It’s a good fit for companies that want to go beyond email. It allows you to create a holistic marketing ecosystem that nurtures leads throughout the customer journey. 

The email marketing feature is included even in the free subscription. But of course, if you need to scale your business, the best option is to consider a paid version. 

✅ Pros of Hubspot:

• A big set of tools: HubSpot offers a wide range of tools beyond email marketing, including inbound marketing strategies, content management, SEO, and social media marketing.
• CRM at its core: Probably the best one on this list for your eCommerce. This means you have access to a huge amount of data about how your customers interact with your products and pages. And you can even create some custom pop-ups to turn visitors into leads.
• Huge community and educational database: From opinions to tips and lessons about their tools and everything related to marketing and sales, Hubspot has plenty of value and assistance to offer to your eCommerce.
• Free Plan: It gives you 2000 monthly emails and 1 automation. Plus, you have a website builder with some advanced features. That’s pretty generous!
• Reporting: You have multiple dashboards (even in the free plan) and you have up to 30 reports in total and all are easy to understand.

⚠️ Cons of HubSpot:

• A bit Complex: While HubSpot’s all-in-one nature is a big plus, you may find its wide range of features daunting and potentially more than you need. I had to spend hours watching YouTube videos to better understand how to get the most out of this software. And I still miss a few corners! 
• Costly: HubSpot’s pricing reflects its rich offering, which can be higher than standalone email marketing platforms (HubSpot is a galaxy of sub-tools). However, it’s important to consider the ROI that HubSpot’s integrated approach can bring to your overall marketing strategy. 
• Deliverability: Online benchmarks tell us that Hubspot’s deliverability is not one of the best out there (79.8%, Source: emailtooltester.com). This means that 1 out of 5 emails gets lost.

Pricing

You have multiple monthly plans: $0, $15, $800, and $3300. 

Drip

Drip focuses on the eCommerce businesses. 

Drip is a CRM designed to automate personalized communications and improve the customer journey at every touchpoint. How?

With a data-driven approach, this enables personalized email campaigns based on each customer’s unique preferences and behaviors. 

✅ Pros of Drip

• E-commerce CRM: Drip deeply integrates with your online store to track customer activities and purchases, forming detailed profiles. This data-driven method allows for personalized email marketing based on individual preferences and behaviors. Pretty good!
• Automation and Segmentation: Automate email marketing by tracking customer behavior like cart abandonment, first-time purchases, and browsing behavior for personalized and timely messages.
• Advanced analytics: You can have insights into how your email campaigns contribute to sales and customer experience. These analytics help you refine your strategy and ensure that each email delivers maximum ROI.

⚠️ Cons of Drip 

• Niche focus: Businesses outside the eCommerce sector may find its features less relevant to their needs. 
• Pricing for value: If you’re a small business just starting, the cost may be more than the immediate benefits.
• Customer Support: Talking to some people, we were told that some of their help requests took much longer than 48 hours to get a response, which was far from helpful.

Pricing

Drip starts at 29,- USD/m and varies based on the number of contacts you have.

 

Zoho Campaigns

Want a practical and efficient tool for your businesses? No need for the complexity often associated with more advanced platforms? Zoho Campaigns could be the software you need for your email list.

Also, considering it has an integration within the Zoho CRM ecosystem, a thing that makes it a potentially good choice if you need an all-in-one tool.

✅ Pros of Zoho Campaigns

• Integration with the Zoho suite: Includes CRM for seamless data flow and a unified approach to managing customer relationships and communications.
• Pricing: It’s competitive compared with other email marketing software on this list.
• Ease of use: You’ll find an intuitive interface and drag-and-drop email builder. This makes it easy to create professional-looking emails without extensive technical knowledge. Good to know!
• Advanced segmentation and personalization: Gives you the freedom to segment your audience at a granular level. The result? Personalized email campaigns based on user behavior, preferences, and past interactions. And your campaign effectiveness will thank you for it.

⚠️ Cons of Zoho Campaigns

• Missing some advanced features: Advanced users with very specific needs may find some limitations compared to more advanced platforms.
• Price: Navigating Zoho Campaigns’ pricing tiers can become a bit complex, so it is important to carefully evaluate which plan best fits your business needs.

Pricing

For businesses with 2500 contacts, monthly pricing is $17, and $29. Take a look at the full price list to customize it to your needs.

 

Brevo

Looking for email marketing software to send a few emails to a lot of contacts? Brevo could be a convincing choice. Its different pricing model, and its focus on the user experience, combined with its automation solution and integration capabilities, make it a tool worth considering if you’re looking to efficiently engage your wide audience.

✅ Pros of Brevo

• Pricing: You pay for the number of emails you send, not the number of contacts. That’s a very nice thing to have if you have a business that sends a few emails to many contacts. Plus, you have a free plan!
• Simple user experience: It offers an intuitive interface that allows you to quickly design, send, and track campaigns without getting stuck in complexity.
• Automation and Personalization: Brevo provides automation capabilities that allow marketers to set up trigger-based emails for various customer actions. This feature could boost the personalization of the customer journey and engagement rates of your email marketing campaigns.
• Integration Potential: In case your business uses multiple tools for its operations, there’s another good news. Brevo integrates with popular CRM systems, eCommerce stores, and social media networks. Brevo integrates with popular CRM systems, eCommerce platforms, and social media networks. It has SMS, transactional emails, and landing pages as well.

⚠️ Cons of Brevo

• Reporting: The basic plan is missing some key features like open and click rates, heat maps, localization, and device.
• Deliverability: This is not the best on the market (81.64%, Source: emailtooltester.com) as you can see from the image we pasted above. According to our data source, it’s in the “orange” area. Could be better!

Pricing

You have a free plan, and the standard plan with 20k emails/month costs $25/month. Check their pricing page to have a clear idea.

 

Moosend

Moosend could be a good choice if your business is looking for an email marketing solution that blends automation and segmentation to create personalized, engaging email campaigns with minimal effort.

✅ Pros of Moosend

• Ease of use: Don’t have the technical know-how? No problem, you can still use the tool effectively to reach your ideal audience.
• Advanced automation features: From welcoming new subscribers to re-engaging inactive subscribers, Moosend automates the customer journey and makes personalized communication easy.
• Detailed segmentation capabilities: The platform offers rich segmentation features: The result? Your campaign is highly targeted and relevant to your audience.
• Reporting: A Very good amount of data including location and user device, and heat maps.
• Pricing: You have some advanced features for just 9$ a month. Some examples are multi-step marketing automation workflows, SPAM, and design testing.
• Customer Support: They have very good and fast chat assistance in all the packages (except the free one).

⚠️ Cons of Moosend

• Customer Support: The free plan does not have live chat customer support. This means you have to spend quite a while going through the help center and articles (I lose control when I have to do this).

Pricing

The pro plan with a list of between 2000 and 3000 contacts costs $32 per month. Here’s the whole list.

 

Constant Contact

Constant Contact is a veteran in the email marketing space, having established itself in 1995. Its mix of user-centric design, reliability, and a wide range of templates is nice. However, it lacks some advanced features.

✅ Pros of Constant Contact

• Ease of use: Don’t have a technical expertise? The platform makes it easy to create, execute, and analyze email campaigns, supported by a drag-and-drop editor that simplifies campaign design.
• Reporting and Analytics: Detailed reporting on campaign performance, including opens, clicks, and comparisons to industry averages, provides valuable insights for optimizing future campaigns. Just perfect!
• Integration Capabilities: It integrates easily with major CRM systems, eCommerce platforms like Shopify and WooCommerce.
• Customer Service: With live chat, phone support, seminars, and a community forum, you have access to the help you need to maximize the output.

⚠️ Cons of Constant Contact

• Lack of advanced features: Some advanced automation features may be limited compared to the competition. If you need complex marketing automation, this could be an obstacle.
• Pricing: Escalates with list size and does not have a free plan. That’s a pity!

Pricing

If your business has a list of 2500 contacts, the monthly tiers are $50, $75, and $150. But I suggest visiting their pricing page to adjust them based on your needs.

FAQs

Can I run email marketing for free?

Yes, it is possible to do it by using free email marketing software. But while free plans can be a great starting point if your business has small audiences or tight budgets, they may not meet your long-term needs. Consider these factors before relying solely on a free plan:

• Limited number of subscribers.
• A limited number of emails per day.
• Branding restrictions (including the software vendor’s logo in your emails).
• Limited access to advanced features such as email marketing automation or in-depth analytics.

What is the best email marketing service for small businesses?

Here are the top 3 email marketing software for your small business based on our experience:

• MailerLite: faster to get on going without much layout hassle.
• Mailchimp: the email tool everyone uses.
• Relodify: the most complete email marketing tool for eCommerce.

Keep in mind: The order of this list does not mean what tool is the best and which one is the worst. The allocation is purely random. It’s important to note that your experience with these email marketing services may vary. We recommend carefully considering your specific needs and requirements before deciding on any email marketing software.