Experts panel

This article has been written and edited by SEO & content specialists Artur Perrella Glukhovskyy and Jairo Guerrero. The field experts listed below have reviewed the content and provided invaluable input:

Verneri Brander - Email marketing specialist

Verneri Brander

Holistic email marketing for 6 & 7 fig e-com brands | CEO at GrowthTrigger

 

 

We have tested and used all of these tools with our clients (or for ourselves). We are giving away the main insights about each tool/platform to help you to make a choice based on experience.

Ready? Let’s go!

 

12 Best Email Marketing Software Of 2024

Mastering email marketing is not an option, it’s a necessity:

  • It increases cross-selling
  • It reduces CAC (client acquisition costs)
  • It allows you to automate review requests
  • It allows you to get feedback from customers

Every business, from start-ups to established corporations, faces the challenge of cutting through the noise to reach their audience. The obstacle? Finding the best email marketing software that aligns with your unique business goals, scales as you grow, and has an impact.

The solution is to understand the power of the email marketing services out there and use them to your advantage.

In this article we listed the top email marketing software we have used for our own clients, providing you with info about their key features, pros, and cons so you can make a well-informed decision.

 

What is our process to choose the best software?

To get the best email marketing tools we asked the experts.

Verneri Brander on email marketing tools:

Verneri Brander - Email marketing expert

“Key aspects of email marketing tools are user-friendliness, automation, integrations and analytics”

In building this list of the best email marketing platforms, we made to great effort to ensure that our recommendations are both reliable and truly useful to you. Here’s a look at our selection process (checked with our expert panel):

  • Feature Evaluation: We considered the essential features that a business like yours needs for effective email marketing. Our main goal? To find software that offers a balance of advanced features and ease of use for both newbies and experienced marketers. Key features we look at:
    • Automation
    • Integrations
    • Analytics
    • AI Technology
    • A/B Testing
  • User feedback and community insights: That’s a must. We considered feedback from the user community, including reviews, forums, and social media discussions. Why would we do that? Because our goal is to recommend software that not only meets the technical requirements, but is also well-received by its users.
  • Customer Support: It could be the coolest email marketing tool in the world, but if it lacks customer support, it’s a big problem for your business. This is a key factor in our selection process.

Ready to read our best selection?

 

Reloadify

Want to boost your eCommerce content marketing with email? Reloadify is the email marketing software you may need. This email marketing tools takes automation to the next level and allows you to rund the best email campaigns for your eCommerce.

Reloadify - Email marketing software

Reloadify email flow preview (source:reloadify.com)

✅ Top benefits of Reloadify

We have used Reloadify for clients in LightSpeed eCommerce but it can easily connect with any ecommerce platform such as Shopify, WooCommerce, Magento (now Adobe Ecommerce), etc. It works like a charm, all the data from your webshop customers connect directly with Reloadify. It allows you to use your customer data to create audience segments and automate emails.

For example, after a purchase you might want to send a “Review product” email. We usually had 5%-8% reaction rates to our email campaigns, meaning that people either made a purchase or let a review behind. In Reloadify there are many email automations such as selling alternatives or personalized newsletters.

More Reloadify benefits:

More Reloadify benefits:

  • User-friendly interface: We appreciate Reloadify’s intuitive design, which makes it easy to navigate and use, even for those with limited technical experience. In fact you do not need to do any coding to create email templates with Reloadify.
  • Personalization emails: It offers features that allow you to personalize email campaigns, potentially leading to higher engagement rates. That’s nice!
  • E-commerce focus: It’s designed specifically to meet the needs of eCommerce, offering features like customer segmentation with data directly from your customers and orders history.
  • A/B testing: You can send for example different layouts, subjects or pre-preheaders to understand which one works better. You can select the success metrics you want.
  • Product recommendations: using customer data and machine learning Reloadify can identify what products will fit your audience to increase cross selling.
  • In-depth Analytics: with not only open/click rates but with a full history of the customers activity in the shop and with your emails.
  • High customization layouts: you can make every mail adjustable for your customers. Get to show content to the dynamic public, or don’t show the content at all.

⚠️ Cons of Reloadify

  • SMS not available yet: if you want to send notifications to your opt-in customers via SMS you might need to wait until Relodify launches the features later in 2024.
  • Mobile push is not available (yet).

Pricing

Reloadify starts at 29,- EUR/m and varies based on the amount of emails you send per month.

Check below a pricing overview of Reloadify:

Reloadify Pricing

 

MailerLite

Simplicity, power, and affordability (you have a free plan). These are 3 of the main characteristics of this email marketing tool. What you’ll get is a tool to optimize your email marketing without requiring too much technical knowledge or resources. Not bad, right?

MailerLite - Email marketing software

✅ Pros of MailerLite

  • Easy design and user experience: MailerLite is known for its clean, user-friendly interface that makes email marketing accessible no matter what knowledge you have. From creating campaigns to analyzing results, everything should be pretty easy for your business thanks to their drag-and-drop.
  • Pricing: MailerLite is especially attractive if you’re a growing business looking to maximize your marketing budget. Why is it so? Because you have a free plan for up to 1k subscribers or 12k emails. It includes a drag-and-drop editor, and email automation (two features that are not given by some paid tools either!).
  • Good features for engagement: MailerLite offers advanced features such as email automation tools (super intuitive to build an automation flow), segmentation, and personalization. But you can build also landing pages, a website, and pop-ups.
  • Reporting: Everything you need is here. Geolocation, link-activity, Shopify, and Woocommerce tracking.
  • High deliverability: With the highest deliverability rate on the market (95.41%, Source: “emailtooltester.com“), you get the best email campaign delivery you can get today.

⚠️ Cons of MailerLite

  • Customization: The possibilities to customize your email templates are pretty limited compared with other software in this list.
  • Depth of advanced features: MailerLite is pretty good in user experience and basic email marketing tools. And we agree on this. But if you’re an eCommerce business with advanced needs, such as automation based on the specific pages a user visits or dynamic content customization based on data points, you might find the platform’s offerings a bit limited.

Pricing

MailerLite has a freemium subscription model, with pro features starting at 18,- USD/m.

Check below a pricing overview of MailerLite.

MailerLite Pricing

 

MailChimp

MailChimp has been around for quite a bit and also this time is on the list. Why did we decide to place it here? Because of its good range of features that suit both if you are a small startup and or larger business. 

Its easy-to-use interface, detailed analytics, and automation tools make email marketing software like MailChimp a great choice that simplifies your efforts.

The prices? It’s quite high considering the features that are included in each stage. Here’s a quick overview.

Mailchimp - Email marketing software

Mailchimp – Email editor preview

✅ Pros of MailChimp:

  • Free Plan: You can send up to 10000 emails per month to up to 2000 contacts.
  • Ease of use: MailChimp’s straightforward design ensures that anyone, from beginners to experienced marketers, can easily create, launch, and track email campaigns.
  • Good Automation: The platform offers personalized automation, ensuring messages are timely and relevant.
  • Reporting: Plenty of information and it’s quite easy to read (open and click rate, eCommerce stats, tips to optimize your emails, and geolocation data).
  • Wide range of integrations: MailChimp integrates with a variety of e-commerce platforms and CRM systems, making it a flexible tool that fits into your marketing strategy.

⚠️ Cons of MailChimp:

  • Rising costs: As your mailing list grows, so does the price of using MailChimp, which may not be ideal if you have a business with tighter budgets. Plus, for a 5000 mailing list, the Essential pack for 75$ does not have some key features like “Automated Customer Journeys”. That’s a pity!
  • Free templates: They’re quite outdated.
  • Customer support: The free plan has support only for the first 30 days.
  • Some features are difficult to find: While some features are there, others may take a few more clicks to be found in the submenus.

Pricing

If we consider a list of 2500 contacts, the monthly prices are $0, $45, $60, and $350. But I suggest you check the pricing page to adjust it based on your needs.

 

Klaviyo 

Klaviyo stands out for its strong connection to online retail, enabling you to develop relatively good personalized email campaigns. The templates are also impressive, and the software offers a seamless user experience for all levels of expertise.

Klaviyo - Email marketing software

✅ Pros of Klaviyo:

  • Data-Driven Insights: Klaviyo is very good at leveraging your business data to tailor emails that speak directly to your customers’ interests and behaviors, making each campaign much more effective.
  • E-commerce Integration: Tight integration with eCommerce platforms means you can easily automate personalized suggestions, cart abandonment emails, and more, directly impacting your sales and customer retention.
  • Advanced Features: The one to be mentioned is the dynamic product recommendation. A very nice thing to have!
  • User Accessibility: Klaviyo’s interface is designed to be user-friendly, allowing you to quickly set up and launch campaigns without having to dig through complex settings.
  • Interesting email templates: If you want to give an extra professional look to your email campaigns, Klaviyo could be the way to go.
  • A/B Testing: Do you want to test different setups playing with subject line and content? Klaviyo lets you do that. That’s a great feature.

⚠️ Cons of Klaviyo:

  • Pricing Model: It’s pretty expensive considering this tool positions itself in the high-end of email marketing tools. But not as expensive as others on this list.
  • Customer Support: The free plan provides customer support for the first 60 days only.
  • Automation: It’s pretty basic with just a couple of triggers. Some alternatives can do better.

Pricing

The prices start from 0$ and go up to 2300$ and beyond.

You can adjust based on your needs. Here’s the whole pricing.

 

ActiveCampaign

Need a combination of email marketing, automation, and CRM tools? ActiveCampaign has it all! It’s a great fit for businesses looking to create more personalized and effective customer interactions.

A crucial thing in a highly competitive age like ours.

ActiveCampaign - Email marketing software

ActiveCampaign email editor preview

✅ Pros of ActiveCampaign:

  • Very advanced Marketing Automation: ActiveCampaign has advanced marketing automation workflows. These aren’t just for emails. They let you set up complex sequences based on what your users do, what they like, and other important details.
  • Built-in CRM: ActiveCampaign includes CRM features to help you manage your email marketing campaigns and customer management, giving you a complete picture of your customer engagement. 
  • Targeted Segmentation: Allows for precise audience segmentation and personalized messaging, resulting in better engagement and stronger customer relationships.
  • A lot of cool templates: Yes, you have over 250 of them ready to be customized in a ton of different ways.
  • Reporting: You have a comprehensive set of data, from geolocation to user activity and device used.
  • Ecommerce Integrations: ActiveCampaign integrates pretty well with popular eCommerce platforms like Shopify, and WooCommerce.
  • Powerful customer service: From very fast and kind live chat support to 1-1 live support. The service is very complete.
  • Deliverability: Simply the highest on the market (93.4%, Source: emailtooltester.com)!

⚠️ ActiveCampaign Cons:

  • Learning curve: It has many features, and understanding them all can take some time. It’s packed with powerful tools that require some learning to use effectively.
  • Cost Considerations: A bit pricier than other options on this list. As you add more contacts (let’s say 5000) or need more features, the price of ActiveCampaign goes up quickly.
  • Dynamic product recommendations are missing: Which is a bummer, considering other tools on this list offer this feature.

Pricing

For businesses with 2500 contacts, monthly pricing is $49, $99, $209, and $379. Take a look at the whole pricing list to have a better view of this email marketing platform.

 

GetResponse

GetResponse is best known for its rich feature set. It helps create email campaigns that engage audiences and drive conversions in a pretty effective way. 

✅ Pros of GetResponse:

  • Broad marketing solutions: GetResponse serves as a one-stop shop for your digital marketing needs removing the need for multiple platforms.
  • Easy-to-use design: This email marketing platform is known for its intuitive interface, making it accessible to marketers of all levels to quickly create, launch, and analyze their email campaigns.
  • Advanced Automation and Segmentation: GetResponse is good at providing detailed segmentation options and automation. This allows you personalized and timely communication with your audience based on their interactions and behaviors.

⚠️ Cons of GetResponse

  • Limitations for advanced users: While it’s packed with features, if you’re a highly specialized or advanced email marketer, you may find some features lacking compared to other tools (automation starts with the Plus plan, which isn’t the cheapest).
  • Scaling costs: It’s not cheap considering its lack of advanced features. And as usual, GetResponse’s prices increase as your list grows. This is the way (Mando said once)!
  • Deliverability: Is not the highest on the market (87.88%, Source: emailtooltester.com)

Pricing

GetResponse got a 30-day free trial. For a business with 2500 contacts, monthly prices are $29, $69, $139, and $1099.

 

Hubspot

Here we’re talking about a behemoth. An optimized one and a relatively good one! 

HubSpot is not just an email marketing software, but a complete marketing, sales, and service hub that fits seamlessly with your email marketing efforts (and can even be used as your website CMS). 

It’s a good fit for companies that want to go beyond email. It allows you to create a holistic marketing ecosystem that nurtures leads throughout the customer journey. 

The email marketing feature is included even in the free subscription. But of course, if you need to scale your business, the best option is to consider a paid version. 

Hubspot - Email marketing software

✅ Pros of Hubspot:

  • A big set of tools: HubSpot offers a wide range of tools beyond email marketing, including inbound marketing strategies, content management, SEO, and social media marketing.
  • CRM at its core: Probably the best one on this list for your eCommerce. This means you have access to a huge amount of data about how your customers interact with your products and pages. And you can even create some custom pop-ups to turn visitors into leads.
  • Huge community and educational database: From opinions to tips and lessons about their tools and everything related to marketing and sales, Hubspot has plenty of value and assistance to offer to your eCommerce.
  • Free Plan: It gives you 2000 monthly emails and 1 automation. Plus, you have a website builder with some advanced features. That’s pretty generous!
  • Reporting: You have multiple dashboards (even in the free plan) and you have up to 30 reports in total and all are easy to understand.

⚠️ Cons of HubSpot:

  • A bit Complex: While HubSpot’s all-in-one nature is a big plus, you may find its wide range of features daunting and potentially more than you need. I had to spend hours watching YouTube videos to better understand how to get the most out of this software. And I still miss a few corners! 
  • Costly: HubSpot’s pricing reflects its rich offering, which can be higher than standalone email marketing platforms (HubSpot is a galaxy of sub-tools). However, it’s important to consider the ROI that HubSpot’s integrated approach can bring to your overall marketing strategy. 
  • Deliverability: Online benchmarks tell us that Hubspot’s deliverability is not one of the best out there (79.8%, Source: emailtooltester.com). This means that 1 out of 5 emails gets lost.

Pricing

You have multiple monthly plans: $0, $15, $800, and $3300. 

 

Drip

Drip focuses on the eCommerce businesses. 

Drip is a CRM designed to automate personalized communications and improve the customer journey at every touchpoint. How?

With a data-driven approach, this enables personalized email campaigns based on each customer’s unique preferences and behaviors. 

Drip - Email marketing software

Drip email flow preview

✅ Pros of Drip

  • E-commerce CRM: Drip deeply integrates with your online store to track customer activities and purchases, forming detailed profiles. This data-driven method allows for personalized email marketing based on individual preferences and behaviors. Pretty good!
  • Automation and Segmentation: Automate email marketing by tracking customer actions like cart abandonment, first-time purchases, and browsing behavior for personalized and timely messages.
  • Advanced analytics: You can have insights into how your email campaigns contribute to sales and customer engagement. These analytics help you refine your strategy and ensure that each email delivers maximum ROI.

⚠️ Cons of Drip 

  • Niche focus: Businesses outside the eCommerce sector may find its features less relevant to their needs. 
  • Pricing for value: If you’re a small business just starting, the cost may be more than the immediate benefits.
  • Customer Support: Talking to some people, we were told that some of their help requests took much longer than 48 hours to get a response, which was far from helpful.

Pricing

Drip starts at 29,- USD/m and varies based on the number of contacts you have.

 

Zoho Campaigns

Want a practical and efficient tool for your businesses? No need for the complexity often associated with more advanced platforms? Zoho Campaigns could be the software you need for your email list.

Also, considering it has an integration within the Zoho CRM ecosystem, a thing that makes it a potentially good choice if you need an all-in-one tool.

Zoho Campaigns - Email marketing software

✅ Pros of Zoho Campaigns

  • Integration with the Zoho suite: Includes CRM for seamless data flow and a unified approach to managing customer relationships and communications.
  • Pricing: It’s competitive compared with other email marketing software on this list.
  • Ease of use: You’ll find an intuitive interface and drag-and-drop email builder. This makes it easy to create professional-looking emails without extensive technical knowledge. Good to know!
  • Advanced segmentation and personalization: Gives you the freedom to segment your audience at a granular level. The result? Personalized email campaigns based on user behavior, preferences, and past interactions. And your campaign effectiveness will thank you for it.

⚠️ Cons of Zoho Campaigns

  • Missing some advanced features: Advanced users with very specific needs may find some limitations compared to more advanced platforms.
  • Price: Navigating Zoho Campaigns’ pricing tiers can become a bit complex, so it is important to carefully evaluate which plan best fits your business needs.

Pricing

For businesses with 2500 contacts, monthly pricing is $17, and $29. Take a look at the full price list to customize it to your needs.

 

Brevo

Looking for email marketing software to send a few emails to a lot of contacts? Brevo could be a convincing choice. Its different pricing model, and its focus on the user experience, combined with its automation and integration capabilities, make it a tool worth considering if you’re looking to efficiently engage your wide audience.

Brevo - Email marketing software

Brevo – Email editor preview

✅ Pros of Brevo

  • Pricing: You pay for the number of emails you send, not the number of contacts. That’s a very nice thing to have if you have a business that sends a few emails to many contacts. Plus, you have a free plan!
  • Simple user experience: It offers an intuitive interface that allows you to quickly design, send, and track campaigns without getting stuck in complexity.
  • Automation and Personalization: Brevo provides automation capabilities that allow marketers to set up trigger-based emails for various customer actions. This feature could boost the personalization of the customer journey and engagement rates of your email marketing campaigns.
  • Integration Potential: In case your business uses multiple tools for its operations, there’s another good news. Brevo integrates with popular CRM systems, eCommerce platforms, and social media networks. Brevo integrates with popular CRM systems, eCommerce platforms, and social media networks. It has SMS, transactional emails, and landing pages as well.

⚠️ Cons of Brevo

  • Reporting: The basic plan is missing some key features like open and click rates, heat maps, localization, and device.
  • Deliverability: This is not the best on the market (81.64%, Source: emailtooltester.com) as you can see from the image we pasted above. According to our data source, it’s in the “orange” area. Could be better!

Pricing

You have a free plan, and the standard plan with 20k emails/month costs $25/month. Check their pricing page to have a clear idea.

 

Moosend

Moosend could be a good choice if your business is looking for an email marketing solution that blends automation and segmentation to create personalized, engaging email campaigns with minimal effort.

Moosend - Email marketing software

✅ Pros of Moosend

  • Ease of use: Don’t have the technical know-how? No problem, you can still use the tool effectively to reach your ideal audience.
  • Advanced automation features: From welcoming new subscribers to re-engaging inactive subscribers, Moosend automates the customer journey and makes personalized communication easy.
  • Detailed segmentation capabilities: The platform offers rich segmentation features: The result? Your campaign is highly targeted and relevant to your audience.
  • Reporting: A Very good amount of data including location and user device, and heat maps.
  • Pricing: You have some advanced features for just 9$ a month. Some examples are multi-step marketing automation workflows, SPAM, and design testing.
  • Customer Support: They have very good and fast chat assistance in all the packages (except the free one).

⚠️ Cons of Moosend

  • Customer Support: The free plan does not have live chat customer support. This means you have to spend quite a while going through the help center and articles (I lose control when I have to do this).

Pricing

The pro plan with a list of between 2000 and 3000 contacts costs $32 per month. Here’s the whole list.

 

Constant Contact

Constant Contact is a veteran in the email marketing space, having established itself in 1995. Its mix of user-centric design, reliability, and a wide range of templates is nice. However, it lacks some advanced features.

Constant Contact - Email marketing software

Constant Contact – Email builder preview

✅ Pros of Constant Contact

  • Ease of use: Don’t have a technical expertise? The platform makes it easy to create, execute, and analyze email campaigns, supported by a drag-and-drop editor that simplifies campaign design.
  • Reporting and Analytics: Detailed reporting on campaign performance, including opens, clicks, and comparisons to industry averages, provides valuable insights for optimizing future campaigns. Just perfect!
  • Integration Capabilities: It integrates easily with major CRM systems, eCommerce platforms like Shopify and WooCommerce.
  • Customer Service: With live chat, phone support, seminars, and a community forum, you have access to the help you need to maximize the output.

⚠️ Cons of Constant Contact

  • Lack of advanced features: Some advanced automation features may be limited compared to the competition. If you need complex marketing automation, this could be an obstacle.
  • Pricing: Escalates with list size and does not have a free plan. That’s a pity!

Pricing

If your business has a list of 2500 contacts, the monthly tiers are $50, $75, and $150. But I suggest visiting their pricing page to adjust them based on your needs.

 

How To Choose the Best Email Marketing Services?

Choosing the best email marketing software is critical to the success of your company’s digital marketing strategy.

Here’s what an email marketing expert like Verneri Brander says:

Here are a few points that we consider the most important to guide your selection process:

Essential Features

When you’re choosing your email marketing software these are the key features to look for:

  • A/B testing
  • Email templates
  • Autoresponders
  • Email list segmentation
  • Fast and kind customer service
  • Analytics/reporting capabilities
  • Dynamic content for personalization

These features are essential for creating, sending, and evaluating the performance of your email campaigns.

Some other nice-to-haves:

  • SMS marketing
  • Third-party integrations, such as CRM and eCommerce platforms, streamline your marketing efforts and increase campaign effectiveness.

Email Automation with AI

We’re sure you know very well, but we say it again: Automation and AI are critical in today’s world and email marketing software is not an exception!

They will let you deliver timely, relevant content to your audience with a faster process.

Choose platforms that offer sophisticated automation workflows and AI-powered tools to segment audiences, personalize messages, and optimize send times. It’s a must-have!

Email Design and Templates

Let’s face it: Who wants software that looks like it was designed in 2008? I guess nobody!

(If you’re one of them, drop me an email to discuss this further). 🙂

That being said, the design and user experience of your email marketing software should not be overlooked.

An easy-to-understand interface and drag-and-drop email editors make it easy to create engaging emails that reflect your brand.

And don’t forget about mobile optimization! This is also critical, as a significant portion of emails are now opened on mobile devices.

Choose software that offers mobile-optimized templates and the ability to preview emails on different devices to ensure your messages look great wherever they’re viewed.

Email Template Customization

Do you want your email to look like 99% of the other companies out there? Or do you want to stand out?

If you’re the latter, choose email marketing software that offers a wide range of customizable templates and makes it easy to create brand-aligned emails.

Advanced personalization features such as dynamic content and conditional email content based on user behavior or demographics are also essential.

These features allow you to tailor your messages to different segments of your audience, making each email feel personal and relevant.

Customization is a must in today’s crowded inbox.

 

FAQs

What Is Email Marketing Software?

Email marketing software is a platform that helps businesses design, send, and track email campaigns. It streamlines the process, allowing users to create professional-looking emails, manage subscriber lists, and analyze campaign performance metrics for better marketing ROI.

Why should I use email marketing software?

  • Create professional-looking emails: Drag-and-drop editors and pre-designed templates make it easy to create email messages if you’re not a designer.
  • Manage subscriber lists: Organize and segment contacts for targeted campaigns that increase engagement and relevance.
  • Automate email sequences: Set up automated email workflows to nurture leads, welcome new subscribers, or send re-engagement campaigns. Save time and increase professionalism.
  • Personalize email content: Personalize emails with subscriber names, purchase history, or other relevant data to create a more engaging experience.
  • Schedule and send emails: Schedule emails for optimal delivery times and automate sending for targeted outreach.
  • Track and Analyze Results: Measure open rates, click-through rates, and other metrics to understand campaign performance and optimize future efforts.
  • Increase brand awareness: Stay top of mind and build brand loyalty with consistent communications.
  • Drive website traffic: Use email to drive subscribers to your website, landing pages, or product offerings.
  • Cost-effective marketing: Better performance means potentially higher ROI. Email marketing offers a high return on investment when done right.

What are the 4 types of email marketing?

The 4 main types of email campaigns are:

  • Transactional emails: These are automated emails triggered by customer actions, such as welcome emails, order confirmations, shipping notifications, and password reset emails.
  • Promotional emails: These emails are designed to drive sales or promote products and services, including newsletters, discount offers, and new product announcements.
  • Retention emails: These emails focus on retaining existing customers and building loyalty, such as abandoned cart reminders, win-back campaigns, and birthday greetings.
  • Informational emails: These emails provide valuable content or updates to subscribers, such as industry news, educational resources, or event invitations.

Can I run email marketing for free?

Yes, it is possible to do it by using free email marketing software. But while free plans can be a great starting point if your business has small audiences or tight budgets, they may not meet your long-term needs. Consider these factors before relying solely on a free plan:

  • Limited number of subscribers.
  • A limited number of emails per day.
  • Branding restrictions (including the software vendor’s logo in your emails).
  • Limited access to advanced features such as email marketing automation or in-depth analytics.

Is email marketing preferable to social media marketing?

Email marketing and social media marketing are both valuable tools, but they serve different purposes.

Email marketing excels at targeted communication, allowing you to reach interested subscribers directly with personalized messages.

Social media marketing is ideal for brand awareness, community building, and real-time engagement.

Which option is “better” depends on your specific goals and audience.

What is the best email marketing platform for small businesses?

Here are the top 3 email marketing software for your small business based on our experience:

  • MailerLite: faster to get on going without much layout hassle.
  • Mailchimp: the email tool everyone uses.
  • Relodify: the most complete email marketing tool for eCommerce.


Keep in mind: The order of this list does not mean what tool is the best and which one is the worst. The allocation is purely random. It’s important to note that your experience with these email marketing services may vary. We recommend carefully considering your specific needs and requirements before deciding on any email marketing software.